Meituan
Job Responsibilities:
1. Responsible for marketing and communications design as well as daily operational design for Keeta;
2. Maintain brand identity, participate in the initial creative phase of marketing campaigns, and oversee the definition of visual style and creative execution;
3. Ensure brand consistency and extension across various user touchpoints, delivering high-quality designs and tracking their performance;
4. Create promotional illustrations and merchandise designs based on the IP character.
Job Requirements:
1. Bachelor’s degree or higher; 3–5+ years of experience in marketing or creative design;
2. Strong visual execution skills and a solid understanding of branding;
3. Ability to analyze campaign data and a strong grasp of products and user needs;
4. Proficient in various design styles (flat, 3D, hand-drawn, etc.) and relevant design software;
5. Strong English proficiency (speaking, listening, reading, and writing) and excellent communication skills to handle international projects;
6. Experience in apparel, industrial, accessory, or mobility product design; experience with brand merchandise and equipment design for logistics, sports/outdoor, or food delivery platforms is a plus;
7. Experience with offline design and asset deployment is a plus.