Meituan
Role Purpose
This role is responsible for managing the local Brazil creative design team and serving as the vital bridge connecting the global technical engine with the local market. The lead fully owns in-app operations and marketing design for Brazil, driving business growth through localized visual insights and efficient, tech-driven workflows.
Key Responsibilities
- Team Leadership: Manage and inspire the local Brazil creative design team, handling daily operations, performance reviews, and talent development.
- Business Support: Partner closely with local Marketing and Operations teams to efficiently deliver daily campaigns, local mega-promotions, merchant materials, and delivery equipment designs.
- Tech Implementation: Proactively embrace and scale AI-driven workflows and automation tools locally, maximizing the utilization of standardized middle-platform assets to continuously optimize production ROI.
- Cross-Border Collaboration: Align regularly with HQ design engines to synchronize brand standards and technical roadmaps, achieving proactive local empowerment.
Key Performance Indicators (OKR Directed)
- Business Growth: Lead the visual overhaul of major campaigns and core app channels to boost CVR; formulate localized design guides to ensure an authentic, human-centric visual identity.
- Efficiency & Cost Reduction: Implement AIGC workflows and automation tools locally to speed up asset production, enabling automated or self-serve design solutions for minor market needs.
- Organizational Collaboration: Build a robust local talent pipeline and establish seamless communication loops with global headquarters and technical middle-platforms for visual alignment.
Requirements
- Experience: 7+ years of experience in creative/visual design, with 2+ years in a team leadership role. Experience in mega-promotions, instant delivery, e-commerce, or local-life service platforms is highly preferred.
- Language: Native Portuguese speaker with professional working proficiency in English for smooth and fluent cross-border alignment.
- Creative Excellence: Deep understanding of the LatAm mass market, with a portfolio showcasing authentic styles that resonate with local daily life while driving high business conversion and artistic appeal.
- Tools & Tech: Proficient in Figma and Adobe Creative Suite. Hands-on experience integrating AIGC tools，into workflows, coupled with a strong mindset for standardized Design Systems.
Preferred Qualifications
Experience building custom AI automation or scripting workflows; data-driven growth mindset.